00 Overview
Problem &
Design Questions
"Is your puppy okay today?"
There is no way to keep our pet's health, check their condition, and get essential information about pet for people who raise pet first time or who are too busy to check their pet during work time.
Team
Konkuk Univ.
Prof Kang lab.
(Contribution 70%)
I commissioned a logo to promote the child-friendly city in Gwangjin-gu, Seoul.
We designed a logo that is friendly, bright and trustworthy to children.
01 Basic Survey
Gwangjin-gu logo survey
The blue, white, and green colors represent the natural environment and vibrant image of the glacier with mountains and water.
Child-Friendly City Logo Survey
These show mainly children 's free-spirited and creative features, expressed in bright colors and various forms.
Child-Friendly City Keyword Derived
As a child-friendly city, we have summarized the elements to be equipped and extracted keywords.
We also extracted the symbolic colors and used them in my logo design.
02 Logo Design
Prototypes
I used the representative colors that can show the characteristics of Gwangjin-gu alone and the initial G of Gwangjin-gu.
The shape used the face of the child to show the children's free-will and creativity.
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The first logo symbolizes the figure of a child wearing a hat.
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The second logo is reminiscent of Lego with a small module shaped like a face.
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The third logo symbolizes flexible children's thinking with organic lines.
Final Design
Concept of Logo
Just like the above-mentioned concept, we combined initial 'G' which represent Gwangjin-gu and sprout image that can represent children.
As a result, we have designed the final logo by combining images that can raise confidence as a city that can raise these children well. In addition, the background of this image was divided into multiple angles to show children 's creativity and growth potential.
